? What is it that we call beauty.

Look into each other’s eyes. // We are all dierent. // What is beauty? A visual fact? // An Italian from Friuli sees beauty in this way. An Arab sees it
like this. Joe Bloggs doesn’t see it all. // If we can manage to see through the eyes of others, we can understand each other better. // Animals look into
each others’ eyes. // Except for moles. // Even car drivers look into each others’ eyes. // In times of hardship, everybody looks into each others’ eyes. //
A look can convey a meaning for which no word yet exists. // Love at rst sight. I’ve seen you on lm. // What is this visual communication? A new
language which has always existed. // We want to see very well how it works. // Have you seen the signal? // Looking is understanding. Looking is
communicating. Seeing is looking. Looking is observing. // Observing the world through a microscope. // Observing the earth from the moon. // Look
at the passers by. // Now that I see you. // Look at A through B’s eyes. If we look at C through D’s eyes we see that C is better than E but worse than F
and G put together. // Everybody sees what they know.

Bruno Munari

Here is the beauty of form, of design, of architecture, of the arts, of the countryside, of little things, of great works, of ideas, of technology, of the voice, of thought. ere is the beauty of knowing and the beauty of existing.

Let’s sit down for a moment to understand, when seated we think better, eat better, discuss better, design better, plan the future better. Seated we understand better.

Such beauty as in cherry blossom, in the amazing delicateness of a leaess tree silhouetted against the sky, as dusk is about to fall.

We can nd beauty in a graceful gesture, in cleanliness, in tidiness, in willingness, in accuracy, in politeness, in authenticity, but, without that vital involvement, anything can cease to be beautiful and lose its signicance. For us, this is true beauty: the ability to conserve an appropriate approach to what surrounds us and to react both to beauty and ugliness.

In choosing a design, a function, a combination of materials and colours, all of which will welcome so many moments of other people’s lives, we proceed with involvement, skill and great care.

When we make a chair, we are doing what we love doing.
We call all this beauty,
how about yourself?